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I had to share something incredible that happened on Day 4 of our 7-Figure Growth Accelerator…
You see, we focused on sales that day… specifically Scale Selling™ Mastery.
But before we even got to techniques and strategies…
Something remarkable happened with F (our AI and knowledge management expert from Brazil).
F had a profound realization about what's been holding back his sales results for years.
Here's what he shared, word for word…
"I've combined these two things, which are my fear of outshining others with a deep sense of insecurity.
And by bringing those two together, these are like huge parts of sales. Like, you need to be comfortable in shining.
Right?
You need to be comfortable in being exposed and showing your work."
He went on to explain that despite being extremely intelligent, the "Dunning-Kruger effect" (the more you know, the less you think you know) had created a pattern where he'd consistently hold back…
Most revealing was when he said…
"When I shined, when I had a very good reaction, my default of the past was to kind of stop... let's not keep pushing.
Let's not shine too bright here."
The entire room could feel the emotion as Felipe connected these dots for the first time.
The shift in his energy was immediate and palpable… from hesitation to true conviction.
And this led to one of the most important discussions of the entire program… what I call the "sales identity triangle."
I shared with the group that effective sales requires mastery of five key elements:
Product knowledge - Know what you sell
Problem knowledge - Know what your client suffers from
Process mastery - Know how to guide them
Personal conviction - Know it works
Purposeful closing - Know it's right for them
Here's the part that changed everything for everyone in the room…
When your personal conviction is stronger than everything else, you're going to close the deal.
As I explained, "If you're more certain that this is going to work and it's going to work for them…
Then you don't even actually need to know that much product knowledge or problem knowledge or anything else."
And this isn't about manipulation…
It's about truly believing you have the answer to someone's problems and feeling a responsibility to help them make a life-changing decision.
Let me tell you a quick story about this…
Actually, I've never shared this publicly before…
But I told the group about my experience buying a Tesla Model X when I was living in LA.
I'd researched everything online and found a Model X 75D that was mistakenly priced as the lower-tier 60D.
Score!
I headed to the dealership excited to grab this deal.
After the test drive, I sit down with the salesperson who starts adding thousands in unnecessary fees…
Windshield protection, breakdown insurance (for an electric car!), and even a fee for when "the bird poops on it and you get a stain"
(Those were his exact words… I'm not making this up).
When I refused these add-ons, he calmly said…
"I'm sorry, Mr. Dhamma, I can't sell the car to you without these packages."
I LOST it...
I was annoyed.
I started getting mad, demanding to see a manager…
He just sat there and he was like "I'm getting.”
And I’m shouting at him...
Swearing at him…
(I know, not my best moment)
And what did this sales professional do?
He simply leaned back in his chair, waited for my tantrum to end…
Showed empathy and then gently guided me back to the transaction.
And guess what…
By the end, I signed the papers, got my car, and actually told him:
"You're a real sales professional, aren't you?"
He showed me his nice Rolex watch and said…
"I'm one of the best here."
BUT I got the last laugh…
I couldn't resist showing him the "75D" on the dashboard as I drove away, giving him a little wink to let him know I'd spotted their pricing mistake!
So what does my story have to do with you?
Well, whether you're selling high-ticket services or physical products, the principles remain the same…
Develop absolute conviction in your solution
See yourself as the gift (not the other way around)
Remain centered when guiding someone through their decision process
When you approach sales from this perspective, it transforms from something you do TO people into something you do FOR people.
And those breakthroughs I witnessed on Day 4 weren't just about tactics… They were about fundamental identity shifts that will serve these entrepreneurs for life.
Now, If you're resonating with these insights about the power of identity and conviction…
Don't miss my "Self-Image Alchemy Workshop" this Tuesday at 3pm EST.
(A few hours from now actually…)
You'll experience the exact process I used to help F (and hundreds of other entrepreneurs) break through limiting beliefs and step into their full power.
And more importantly…
How to rewire your subconscious mind to automatically operate from a place of absolute certainty and conviction… not just in sales, but in every area of your business (and life).
>>> Join us live
To your unstoppable success,
Mark "Not so mad anymore" Dhamma, MA
Creator of the Mil-A-Month Coaching Method
Elevate Your Performance | Scale Your Impact | Leave a Legacy
BSc Sports Science & Physiology
MA Positive Organizational Psychology
High Performance Coach To Entrepreneurs Since 2008
Advanced NLP & Hypnotherapy Specialist
P.S. Also one more thing, during the workshop J shared an insight that stopped everyone in their tracks. She explained there are two states in sales…
"There's a state where you're fully connected with your body, your heart, your mind, you're in flow, you're in contentment…" Versus when "you're disconnected, your mind is telling you, oh, I really need this sale to hit my revenue goals."
So the question is… Which state are you operating from?
We'll help you discover (and transform) this live.
Mark Dhamma, MA
I Help Entrepreneurs 3X Their Revenue Without Burnout. ⚡️More Energy ⚡️More Focus ⚡️More Profits ❌ No Overwhelm ⚡️Past Clients: Sam Ovens, Jeremy Haynes, Tai Lopez & Over 137 more...